Large-scale energy and metallurgy Essay Example for Free

Large-scale energy and metallurgy Essay Industrialisation (or industrialization) is the period of social and economic change that transforms a human group from an agrarian society into an industrial one. It is a part of a wider modernisation process, where social change and economic development are closely related with technological innovation, particularly with the development of large-scale energy and metallurgy production. It is the extensive organisation of an economy for the purpose of manufacturing.[2] Industrialisation also introduces a form of philosophical change where people obtain a different attitude towards their perception of nature, and a sociological process of ubiquitous rationalisation. There is considerable literature on the factors facilitating industrial modernisation and enterprise development.[3] Key positive factors identified by researchers have ranged from favourable political-legal environments for industry and commerce, through abundant natural resources of various kinds, to plentiful supplies of relatively low-cost, skilled and adaptable labour. As industrial workers incomes rise, markets for consumer goods and services of all kinds tend to expand and provide a further stimulus to industrial investment and economic growth. The first country to industrialise was the United Kingdom during the Industrial Revolution, commencing in the 18th century.[4] By the end of the 20th century, East Asia had become one of the most recently industrialised regions of the world.[5] Contents [hide] 1 Description 2 History of industrialisation 2.1 Industrial revolution in Europe 2.2 Early industrialisation in other countries 2.3 The Third World 2.4 Petrol-producing countries 2.5 Industrialisation in Asia 2.6 Newly industrialised countries 3 Social consequences 3.1 Urbanisation 3.2 Exploitation 3.3 Change to family structure 4 Current situation 5 See also 6 References 7 Further reading Description[edit] According to the original sector-classification developed by Jean Fourastià © (1907-1990), an economy consists of: a primary sector of commodity production (farming, livestock breeding, exploitation of mineral resources) a secondary sector of manufacturing and processing (as paid work) a tertiary sector of service industries Historically, the industrialisation process involves the expansion of the secondary sector in an economy originally dominated by primary-sector activities. The first transformation to an industrial economy from an agricultural one, known as the Industrial Revolution, took place from the mid-18th to early 19th century in certain areas in Europe and North America; starting in Great Britain, followed by Belgium, Germany, and France. Later commentators have called this the first industrial revolution.[4][6] The Second Industrial Revolution labels the later changes that came about in the mid-19th century after the refinement of the steam engine, the invention of the internal combustion engine, the harnessing of electricity and the construction of canals, railways and electric-power lines. The invention of the assembly line gave this phase a boost.[7][8][9] The lack of an industrial sector in a country can slow growth in the countrys economy and power, so governments often encourage or enforce industrialisation. On the other hand, the presence of industry in a country does not mean in general that it will bring wealth and prosperity to the people of that country. And third, the presence of an industry in one country can make it more difficult for other countries to develop the same type of industry. This can be seen in the computer software and internet industries. Started from the US around the 1990s these industries seemed to spread over the world. But after a period of monopolisation less than a decade long, the globally-leading companies remain concentrated in the US.[citation needed] Their economic power and capacity to dominate the media work against the developing of the same types of industry in other states. History of industrialisation[edit]

Lord Of The Flies :: essays research papers

SettingThe story takes place on an island somewhere in the ocean. The island is described by the author as tropical and boat shaped. Along the coast there are sandy beaches followed by a variety of vegetation and "creepers". There are also the orchards, which rise up to the treeless and rocky and rugged mountain ridge which extends out of the ocean. Judging from the predicament and dialogue in this story the date in which it takes place is probably the mid 1900's during World War II. The mood created in this story is very complex and rapidly changing. It changes from that of a scary, recessive mood to a light, and cheery one. The way in which the story is written the mood can change literally from chapter to chapter. In the beginning it starts out light and happy and as the novel progresses and the boys start to battle, it starts to become dark and savage.CharactersJack is red-headed and thin he is also introduced as the leader of the boys' choir. To his dismay he loses the election for leader and he becomes the head hunter and is also in charge of maintaining the signal fire. As the story progresses he and his hunters begin to "slack-off" and abandon their duties in caring for the fire. In the end Jack and his hunters leave Ralph and start their own tribe on the rocky side of the island.Ralph is a tall, blond and is one of the oldest boys on the island. In the beginning of the story he is pictured as the leader of the boys when he blows the conch shell to call the first assembly. During the course of the story he tries to maintain the structure of their civilization and is continually forced to compete with Jack for approval from the boys.Piggy is a fat, asthmatic boy with bad vision. Throughout the story his weaknesses are preyed upon by the other boys much like that of the "pigs" on the island, thus the name. But despite his appearance, Ralph begins to depend upon Piggy for intellectual and spiritual guidance. Do to his vision, Piggy had unusually thick glasses, which was a benefit to the others on the island, and aided in the lighting of the signal fire and in the roasting of the pigs.Simon was a skinny, silent boy with black hair.

Life and Crimes of Harry Lavender Essay

The Life and Crimes of Harry Lavender is crime novel about contemporary Australian life, written with all the ambiguity and moral sophistication of most â€Å"who dun-nits â€Å". It looks like crime, and sounds like crime, and sells like crime, but — it’s Literature! Its Opening is a subversion of the genre – a reversal of expectation as we are duped into believing this is your typical male private eye (P. I. ). The role reversal – a female in a traditional male dominated field; women can do everything men can do – challenges the stereotypes of traditional crime fiction. Purpose: (themes, concerns, issues main ideas†¦.) 1. To create a sense of place — Sydney. Marele Day had spent four years travelling the world and when she came back to Sydney recognised its special charm and atmosphere. She became determined to write a book about it and its special appeal. a) Find references to Sydney, favourable and unfavourable. * what aspects are emphasized? * In totality how does Day present Sydney? * what are the links with the past? * what is meant by the â€Å"facade of Sydney’? 2. Corruption and suspicion vs probity and trust. 3. Effect of technology — have we become dehumanised? Will technology take over from humans? * What is the relationship between humanity and technology? 4. Isolation — Most of the characters are isolated in one way or another. * Find as many examples of isolation as possible. * What overall comment is made about isolation? * Is there a connection between it and technology? II. TECHNIQUE 1. Day uses a lot of the technique of modern day films – especially the â€Å"black and white† scenes on Harry Lavender. How is he portrayed? He is very detached and aloof. We the audience get to see and hear what Claudia is not privy to. Are these extracts from the book Mark Bannister was writing? 2. Comment on Claudia Valentine’s PhrasingÃ'Ž Claudia speaks in the manner of a hard-boiled worldly wise Private Investigator (P. I. ). slick, glib, swaggering, at times sassy (cheeky) and sometimes tongue in cheek. â€Å"Live fast, die young, and leave a good looking corpse† (22) â€Å"I was changing cars more often than I changed my underwear† (101) â€Å"But it’s one â€Å"It’ll be dead end if you don’t. Now move† (162) Word Play Double entendre (meaning) â€Å"It must have been a plant. † â€Å"A lavender plant. † (126) â€Å"Terminal illness† (6, 17, 20, â€Å"Alter, (141†¦ â€Å"curse, cursor (143†¦ heart ( 55, â€Å"waiting for the developers to give them a new lease of life, or maybe just a new lease. † (69) Humour â€Å"wit† â€Å"I wait for bald men to pass by and ash on their heads (23) one of the former and two of the latter, and the former is former† her reply to Steve regarding her marital status. ( 27) â€Å"You put it away, Otto, you don’t know where it’s been. † â€Å"That’s the trouble,† he moaned, it hasn’t been anywhere lately. (53) social commentary â€Å"Divorced? † â€Å"Isn’t everyone? † (27) â€Å"I had made a mistake getting into a car with a law-abiding policeman† â€Å"You young folk are always in a hurry,† she said managing a smile. (45) â€Å"pollution and syringes (54), women (54), fast food (68)Ã'Ž

Essay about Gaius Julius Caesar - 1233 Words

Gaius Julius Caesar Gaius Julius Caesar has been described as one of the most influential political and military leaders in history. He began the Roman transition from a republic to an empire. Caesar united Rome under his ruthless power; he controlled religion, senate, and the military. He almost made himself emperor, and this was the fact that inspired his assassination. Caesar was born in Rome on July 12 or 13, 100 BC. He started his education early, as a young man he was placed under the tutorship of M. Antonius Gnipho, a freeborn native of Gaul. Antonius was a well-educated man, and well read in Greek and Latin. Caesar was a product of what could be called the Roman Renaissance; he was well educated in the culture of†¦show more content†¦Antistius Vetus, praetor of Spain. Shortly before he took his position he lost his aunt and his wife. When he returned to Rome and married Pompeia, this strange marriage has been considered a politically tactical move in order to gain an eventual str ategic advantage. In 67 BC Pompey the Great had supreme command in the east. Licinius Crassus a rich partician, was bitterly jealous of Pompey’s successes. These two men rivaled for the next dictatorship, so in order to keep up with Pompey, Crassus needs the popular support of the people. Who better to help Crassus then the outspoken and popular Julius Caesar, this alliance was considered a marriage de convenance. Caesar was a governor in Spain for a year, he returned in 60 BC. It was at this point that Julius formed a three-way alliance with Crassus and Pompey. This was known as the First Triumvirate. To cement their relationship further, Caesar gave his daughter Julia to Pompey in marriage. Now properly backed Caesar was elected to consul in 59 BC, despite Optimate hostility, the year after he was appointed governor of Roman Gaul. The Gallic wars started in 58 BC, this is because the Helvetii, a Gallic people, were invading a Roman allied tribe known as the Aedui. Caesar ma rched to Cisalpinc Gaul with six legions; he defeated the Helvetii and forced them back to their homelands. AnShow MoreRelatedSimilarities Between Julius Caesar And Gaius Marius855 Words   |  4 PagesC) as well as Gaius Marius demeanor towards his triumph at the Battle of Aquae Sextiae (102 B.C). Andrew Jackson, the 7th President of the United States, will later embody the spirit of Julius Caesar and Gaius Marius throughout his military campaign in the War of 1812 as well as his presidency (1829 -1837). President Jackson’s unprecedented imprint upon American politics and the presidency has exposed viewers to analyze few similarities portrayed from both Julius Caesar and Gaius Marius. AlthoughRead MoreGaius Octavius: The Savior of Shakespeares Julius Caesar835 Words   |  3 Pagesdescribes Gaius Octavius in more than one way or instance; Octavius helps to rid Rome of the evil conspirators, and Octavius is the emperor who rebuilds Rome. Readers and viewers of Shakespeare s play don’t get a clear and drawn out view of Octavius as he doesn’t appear for much of the play. A reason isn’t given in the play, but history reveals that he is off traveling the world. Octavius takes advantage of the fact that he is Caesar’s named heir when the time to seize power comes. Gaius OctaviusRead MoreGaius Julius Caesar ´s Life Essay602 Words   |  3 PagesGaius Julius Caesar was born on July 12, 100 BC in an old aristocratic family. After Sulla declared dictatorship, Caesar was targeted due to his kinship to Marius in bloodline and also in his marriage with Cornelia. As a result, Caesar joined the army and later studied rhetoric in Rhodes. Finally returning to Rome after the decline of Sulla’s power, Caesar’s military achievements and eloquence in speeches contributed to his increasing political power in Rome. Caesar gained the support from the PlebeiansRead MoreGaius Julius Caesar1298 Words   |  6 PagesCivilization Gaius Julius Caesar Julius Caesar served as a key ruler in creating the Roman Empire. He is considered one of the world’s greatest generals and a wise politician. He took opportunities and used them to their fullest for self improvement. Characteristics such as confidence and charisma made Caesar a born leader. Over the course of his lifetime he flew through the political ladder in the Roman Republic and set forth a new way of ruling as a dictator. He was born as Gaius JuliusRead MoreThe Evil, Manipulative Character of Cassius in Julius Caesar by Shakespeare708 Words   |  3 PagesWilliam Shakespeare the writer of Julius Caesar decided how Cassius would be portrayed in his play. In the play, Cassius has an evil, manipulative personality; he can be your friend one minute then Cassius can be your worst enemy. Although Cassius was not popular with the people of Rome, he became the ringleader of the conspirators. Cassius displays the personality of a shrewd opportunist, who doesn’t believe in the rule of one person. He believes there should be an elected set of officials; toRead MoreJulius Caesar : The Dictator Of Rome1011 Words   |  5 Pages Julius Caesar was born in Rome, Italy c. July 12, 100 BCE (â€Å"Julius Caesar  Biography†). Although many despised him, he was still able to reach his highest potential and became the dictator of Rome. This was not done easily, rather Julius went through many tough battles and overcame many difficult obstacles to reach his highest potential of a dictator. Through his dictatorship, Caesar changed the course of history to what we know it is today. Young Julius came from very humble beginnings. He wasRead MoreThe Julius Caesar671 Words   |  3 Pages Julius Caesar is the one of the famous Roman generals. Many may recognize this name from the great works of Shakespeare. Before the great works of Shakespeare, Julius Caesar was famous in his Roman city which. Julius Caesar was a dictator that turned the Roman republic to the Roman Empire. Even though the life time of Julius Caesar took place in 100 BC – 44 BC, people everywhere will mention Caesar’s name and legacy. For starters, Julius Caesar’s time wasRead MoreEssay on Julius Caesar and The Late Roman Republic729 Words   |  3 PagesJulius Caesar was a general and a politician of the late Roman Republic. He greatly influenced the size of the Roman Empire before seizing power and making himself dictator of Rome, which paved the way for the Imperial system. (Julius Caesar 100BC-44BC, April 29th, 2014) Gaius Julius Caesar Octavianus Augustus was born on July 12th or 13th, 100BC into the prestigious Julius clan. He and his family were closely related to the Marion faction in Roman politics. Caesar started to progress within theRead MoreJulius Caesar: Conqueror, General, Builder, Dictator for Life755 Words   |  4 Pages Julius Caesar, an important figure in Roman history, lived during the end of the Roman Republic. His actions would shape the world around him forever. He was an important figure because he grew the Roman Empire, he brought about the end of the Roman Republic , and was able to grow his status within his lifetime and become dictator for life. Julius Caesar was born on July 12 , 100 BC and died on March 15, 44 BC. Caesar was born into a patrician family. This meant that they were noble andRead MoreJulius Caesar : A Man Who Came, Saw And Conquered1110 Words   |  5 Pages Julius Caesar: A Man Who Came, Saw and Conquered Julius Caesar. A man who united half of the world. A man who ruled half of the world. A man whose motives to become a leader are lost to mystery. A man who was murdered by his own senators. This is the story of this man. A story of his rise and brief, but deadly, fall. Julius Caesar was a brave hero who made the Roman Republic

The Most Famous Arsonist in Ancient Greece Wanted to Be a Star

The Seven Wonders of the Ancient World were famous even in antiquity, but not everyone loved gorgeous architectural marvels. Heres a tale of the ancient worlds most infamous arsonist, who burned down one of the greatest buildings of the Mediterranean. The Burning of the Temple The burning of the Temple of Artemis at Ephesus  in modern Turkey, which was first built in the sixth century B.C.E., happened on the same day Alexander the Great was born in 356 B.C.E.  According to Plutarch, a guy named Hegesias the Magnesian quipped that Artemis  (Diana for the Romans), goddess of childbirth, among other things, was too busy welcoming the future king of Macedon and much of the Mediterranean into the world to keep an eye on the temple. The Ephesian priests, dubbed the Magi, took the destruction of the temple as a much bigger portent. Looking upon the temples disaster as a sign of further disaster, [they] ran about beating their faces and crying aloud that woe and great calamity for Asia had that day been born. Of course, that danger was baby Alexander, who would  eventually brutally conquer most of Asia. The Ultimate Punishment:  Being Forgotten Forever! The criminal responsible was a man named Herostratus. What made him commit such a heinous act? According to first-century author  Valerius  Maximus: Here is appetite for glory involving sacrilege. A man was found to plan the burning of the temple of Ephesian  Diana so that through the destruction of this most beautiful building his name might be spread through the whole world. This madness he unveiled when put upon the rack. In other  words, after being tortured, Herostratus admitted he torched  the temple for personal fame.  Maximus added, The Ephesians had wisely abolished the memory of the villain by decree, but Theopompus’s eloquent genius included him in his history. Herostratus was the most hated man around...so much so that a   damnatio  (meaning his memory was to be obliterated forever)  was decreed! The second-century C.E. Roman writer Aulus Gellius noted that Herostratus was dubbed inlaudabilis, namely, one who is worthy neither of mention nor remembrance, and  is never to be named. It was decreed that no one should ever mention the name of the man who had burned the temple of Diana at Ephesus.   If Herostratuss name and  memory were banned,  then how do we know about him? Most sources followed the rules and never mentioned his name, but Strabo disagreed. He was the first to break the rules in his Geography, stating the Ephesian temple was set on fire by a certain Herostratus.  The priest Aelian even  associated Herostratus  with atheists and enemies of the gods. After Herostratus did his dastardly deed, the Ephesians didnt hesitate in resurrecting their holy spot. According to Strabo, the citizens constructed one more magnificent. Howd they get the cash for such an extravagant building? Strabo said the tax collectors brought in ornaments of the women, contributions from private property, and the money arising from the sale of pillars of the former temple to pay for a new one. So the temple was even more awesome than before, all thanks to a firebug.

Analysis Of The City Of God Essay - 2278 Words

To humans, knowledge equals power and power is desired. To put it simply, in order to be the most powerful the subject has to acquire the most knowledge; However, the events that happened in literature and history express that there should be a limit to how much power one human should be able to obtain. In literature the play Doctor Faustus and epic poem Paradise Lost depicts characters, who fit this description of wanting to be the most powerful. They do this by seeking out the highest known level of knowledge, so that they could either be equal or more powerful than their peers. In history St. Augustine of Hippo justified that the fall of Rome was due to the power-hungry individual who eventually ran the city to the ground. He writes his thought in a book called â€Å"The City of God,† which brings up the argument that having the majority of power being in the hands of corrupt leaders and the abandonment of Christian faith is what lead to the decline of the Empire. These tex ts will justify to the reader that knowledge is acceptable, if we keep it within our natural limitations. During the Early Modern period people were actively engage in perusing knowledge. With the advancement of sciences, exploration, and literature being greater than ever, people no longer look towards their faith for guidance. Instead they thought that they could play God, because they thought that they could create anything one could ever want with knowledge. This notion is dangerous, because of theShow MoreRelatedCity of God Analysis954 Words   |  4 PagesKellene Berry Sociology 1 Kolstad 05/23/2012 â€Å"City of God† Application and Analysis The movie â€Å"City of God† has many examples of sociological theories of crime and deviance. Some of the major theories I noticed throughout the movie were the functionalist theory, including examples of relative depravation, as well as the interactionist theory, including differential association and labeling. There was also evidence of the conflict theory and the control theory throughout the film. The functionalistRead MoreCity of God Analysis1874 Words   |  8 Pages* Cidade De Deus, more commonly known as the City of God, was directed by Fernando Meirelles. This is a Brazilian film that represents and portrays the violence and horrors of living within the Brazilian Slums, known as favelas. * With over 500 slums, the favelas existed within the regions of Rio de Janeiro, containing more than a third of the city’s population. The word favela refers to a community of people who neither own nor have formal permission to occupy land. Rio De Janerio’s favelasRead MoreCity Of God : Movie Analysis860 Words   |  4 PagesCity of God The movie of City of God took place in an urban environment in Brazil. The movie showed clear and honest images of varies issues that is happening in urban environment. As well as the social networking and the importance of education. The movie start with a poor area in the urban society. While the movie showing bunch of kid playing on the community playground, the camera showed the surroundings of the community. People are living compactly with a small area. The houses are constructedRead MoreAnalysis Of The Film City Of God 1428 Words   |  6 PagesThe film, â€Å"City of God† portrays numerous of brutal acts of violence and crime. This film depicts the deviant acts of a sociopathic gang leader, Li’l Ze and his fellow members. He recruits numerous of young kids and teaches them how to become a hood. He kills those who try to stop him from getting what he wants, which is being the one and only drug dealer. He leaves the town of Rio in distraught and in fear of their own life. Even when someone tries to get out of the slum and wants to begin a brandRead MoreAnalysis Of The Republic And Augustine On City Of God1714 Words   |  7 Pagespersuasive author when considering the knowledge of the divi ne alongside Plato in â€Å"The Republic† and Augustine in â€Å"City of God†. Ghazali considers both belief and knowledge as necessary for knowledge of the divine while Plato focuses solely on knowledge. On the other side, while Augustine does support the idea of a rational soul, he refutes his own claim when considering the miracles of God. In this essay I will argue that incorporating both knowledge and belief, Ghazali provides an approach in whichRead MoreEssay about City of God Analysis2153 Words   |  9 PagesCity of God is a depicts the reality of the narrator’s life growing up in the slums on the outskirts of Rio. What was meant to be a small film project became a success in many ways. Although it quickly became an international sensation winning numerous awards the filmmakers were also successful with their use of various components of cinematography. One critic said that â€Å"City of God is a wildly entertaining film. The sheer energy of the mov ie is never less than compelling. Meirelles pulls outRead MoreAnalysis Of Saint Augustine s The City Of God 1045 Words   |  5 PagesIn Confessions Book Eight (8) and The City of God Book Five (5), Saint Augustine addresses the criticism surrounding the compatibility of God’s foreknowledge and human free will. Augustine insists on two (2) truths: God is the cause of everything and man has the freedom of choice. Early in Augustine’s career, there is an emphasis on the will. As Augustine’s understanding of human agency begins to develop, his idea of human free will matures. Initially, Augustine describes himself as having twoRead MoreThe City Of God By John Milbank869 Words   |  4 PagesAfter Augustine completed his literary piece known as the City of God, serious debate ensued regarding the correct interpretation of the concepts addressed in his writing. Augustine highlighted two realms, that of the earthly state known as the secular realm and the heave nly state known as the City of God. For instance, Etienne Gilson believed that Augustine was expressing the greatness of the earthly state while simultaneously explaining that the state bettered Christianity. Other philosophers suchRead MoreAnalysis and Discussion of Surah 801623 Words   |  6 PagesAnalysis and Discussion of Surah 80 Surah 80 of the Quran, which is also known as â€Å"`Abasa† or â€Å"He Frowned†, was revealed to the Prophet Muhammad at an important time in Islam’s expansion. The surah makes use of many literary techniques to indicate the historical context to the reader, as well as strengthen the surah’s themes. Surah 80 has also a topic of interest for Islamic scholars, such as Abu’l ‘Ala Mawdudi and Muhammad Asad. Their interpretations and Analysis Historical Context Surah 80Read MoreAbelard and Aquinas Essay713 Words   |  3 Pages Peter Abelard was a renowned dialectician from 1079 to 1142. He subjected theological doctrines to logical analysis. In other words, he used rational argument to discover truth. Saint Thomas Aquinas, was a believer in the power of reason, giving St. Augustines theory an alternate approach. He taught in Paris and Italy during the years 1225 to 1274. Both of these new age thinkers changed the way Catholic followers viewed the natural world. Peter Abelard was one of the new thinkers

Berger Paints Bangladesh Free Essays

The company has been successfully maintaining Its position by developing the quality of the products, adding new features to the products and also by launching new products in the different segments of the paint and Its peripherals. In this pursuit sales management of Berger wants to know evaluate marketing strategy whether there Is scope of improvement. For this they firstly wanted to explore their sales volume/revenue with comparison to marketing effort. We will write a custom essay sample on Berger Paints Bangladesh or any similar topic only for you Order Now They also wanted to know consumer Insight about the marketing communication run by the marketing team. The successful completion of MBA also requires an internship project to be conducted in the attachment of a company. In response to the request of IBA authority Berger management assigned me the Job to study marketing strategy and also to know consumer insight about Berger. 1. 2 Scope of the Report This is a descriptive study. The study will focus on the following things: Functions of Marketing Department of Berger Paints Bangladesh Functions of Sales Team Promotional activities of Berger Paints Bangladesh Analysis of sales growth of Berger Paints Bangladesh Consumer insight about marketing activities of Berger Paints Bangladesh 1. 3 Objective Broad Objective To analyze the marketing strategies of Berger Paints Bangladesh Ltd. Specific Objectives To obtain an overall view of Berger Paints Bangladesh Limited. To explore information about the market position To evaluate the marketing strategy of Berger Paints Bangladesh Limited To analyze sales growth of Berger Paints Bangladesh Ltd In financial terms To recommend mprovement of marketing strategy if required. This is an analytical report endeavoring to explore the marketing strategy of Berger Paints Bangladesh Ltd. The information used is mostly primary and a little part is secondary information. Primary information has been collected through semi structured interviews mostly with probing questions to explore the real and required scenario. The Judgment sampling is used because there was no scope to travel throughout Bangladesh and the work had to be done within the area of Dhaka city. As a result Judgment is used to get the best possible picture of the market. So the primary and secondary sources of information are: The primary sources are: Face to face conversations with the officers of marketing department and sales team. Relevant file study as provided by the concerned officers. Survey on the customers of Berger Paints Bangladesh Limited. Dealers of Berger Paints Bangladesh Limited The secondary sources are: Annual Reports of Berger Paints Bangladesh Ltd. Different circulars issued by the management of Berger Paints Bangladesh Ltd Berger Paints Bangladesh Ltd’s website. Brochures and web sites of different paint companies. 1. 5 Literature Review Marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and the competition in the market arena for success. A marketing strategy also serves as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: â€Å"Use of a low cost product to attract consumers. Once an organization, via its low cost product, has established a relationship with consumers, the organization will sell additional, higher-margin products and services that enhance the consumer’s interaction with the low-cost product or service. † A strategy consists of well thought out series of tactics. Without a sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. olicies, and action sequences (tactics) into a cohesive whole. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable. So to evaluate the marketing strategy a simple tool is to relate the sales volume of the organization under study. The measurement also includes the long term impact of marketing strategy on consumers in their buying habits. http://en. wikipedia. org/wiki/ Marketing_strategy) 1. 6 Report Preview Introduction to the report, objective, methodology has been given in the first chapter. The information on the paint industry and the company Berger Paints Bangladesh Limited is given in the second and third chapter. The findings and analysis part of the study is in the fourth chapter. The conclusion is given in the fifth chapter and recommendation in the sixth chapter. 1. 7 Limitation The study faces some limitations in the process of collecting information and also in representing the scenario. These are: Due to the resource constraint the research has been done by Judgmental sampling and is limited within the Dhaka city. Though it covers the main and major dealers, still the market of semi urban and rural part may not be reflected properly. Because of organizational restriction, no name and details of the status of classified information could be revealed. However a good number of local paint manufacturing companies (40 organized and at least 50 more in the informal sector) have been operating in this small market. Quite a few of these companies are producing paints of internationally of the local paint companies is double the present local market demand. The paint market is still mostly concentrated in the urban areas naturally because the number of constructions and surface areas are in huge number in the urban side. Urban side contributes almost 80% of the national paint market. But companies are trying to penetrate the semi urban and rural market through the economy paints. Contribution of Urban, Semi-urban and Rural Market in 2006 is shown in the following fgure: Figure 1 : Geographical Market Size (Source: Berger Sales and Marketing Team) The paint industry can be broadly categorized into four segments: Decorative, Industrial, Marine and Automotive paints. Industrial paints are basically specially produced paints, which are used in two ways. Industrial paint is being used in some industries as the raw materials which are the regular consumer of such paints. The segment uses such paint for the protective and maintenance purpose. Marine paints are produced specially for the river and sea going vessels and the automotive paints are being used in the automobile sector. All the rest fall in the decorative category. It covers all the paints for the exterior and the interior surfaces of plaster, metal and wood. This is the biggest segment of the paint industry. The category wise existing market condition is given in the following table: Table 2: Category wise paint market size in 2006 (Source: Berger Sales and Marketing Team) The Table shows that decorative paint segment is enjoying almost 81% of the market. The rest is being divided among all the others. It means that still decorative is the main segment for the paint companies to operate successfully. The second significant segment is the Industrial segment. But the marine segment is having growth now a days. The following figure shows the segmentations of total paint market on the basis of the value in Bangladesh. Figure 2: Segments of Paint market (Source: Berger Sales and Marketing Team) The projected broad category wise market size for 2007 is as follows: Category Value in crore (Tk) Decorative 550 12. Industrial 55 1. 03 Marine 32 0. 71 Total 630-650 14. 04 Table 3: Projected Market Size 2007 (Source: Berger Sales and Marketing Team) The Table shows that Decorative segment is projected to enjoy the highest growth of 8. 75% from 2006. The Marine segment is also projected as a significant segment from the growth perspective. In this sector the projected growth is almost 8. 51%. The Industrial segment’s projected growth is aro und 6. 8%. The total growth of the paint market from 2006 to 2007 8. 51%. The decorative paint market can be categorized into three segments based on the ingredients used in the production process: solvent based paints, water based paints and cement paints. The solvent based category includes gloss coatings, varnishes, primers and others and the water based paint category includes distemper, interior as well as exterior emulsions. The detail category wise contribution of the major decorative paints in 2006 is given below. 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